As the 2009-2010 television season picks up, we’ll continue to explore how various networks and shows are using digital platforms to promote content. This post highlights FOX’s Glee.
Website overview:
- The show’s official website (http://www.fox.com/glee) has a simple layout and highlights photos, videos, and community prominently. It also clearly indicates when the next episode is, an absolute must for new and returning shows.
- The ‘photos’ section of the site presents relevant images from the show via a slideshow. However, there doesn’t appear to be a way to download them. Given that many dedicated fans like to collect images and other memoribillia, this is something that could be improved upon.
- The ‘videos’ section of the site requires an additional plugin, and the user-interface is inferior compared to Hulu. However, the FOX site does provide extras and behind-the-scenes content, which is unavailable on Hulu.
- The show also has a user-editable Wiki and promotional clips from YouTube. The Wiki is content-rich and offers information that fans might appreciate.
Social networking:
- The show actively promotes it’s presence on 3 social networking platforms: Facebook, Twitter, and MySpace.
- While clicking on each of the different social networking links, the user is further presented with options — they can either receive updates about the show or from it’s cast. In the case of Twitter, the show account primarily promotes links and other relevant content. However, other Twitter accounts post messages while remaining in character.
Overall, FOX has done a decent job making sure that the message across all it’s platforms is relevant and coherent. However, the site currently lacks character/producer blogs and doesnt have a podcast, something which has been popular for ABC.
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