On Sunday evening, I posted a Facebook status message indicating that a majority of trending topics included television and film properties. Namely: Mad Men, Entourage, Hung, and District 9. I also mentioned that studios and networks could use Twitter in a powerful way to promote their content. In this post, we’ll take a look at a few of those methods:
- Celebrities: In the past few months, it appears as if almost every celebrity, big or small, has created a Twitter account. Here’s a partial list of celebrities on Twitter. How does having a Twitter account help a celebrity? It allows them to directly engage with their fans without going through a PR firm or being misrepresented by gossip sites.
- TV Shows and Promotion: Warner Bros. has been actively Twitter to promote its television and film properties, most notably, Chuck. When the show was on the bubble, fans and actors rallied across multiple mediums to save the show. And it worked. Earlier this summer, NBC announced that Chuck would be returning for a 3rd season. Furthermore, fan sites established “Chuck Mondays,” where fans watch the same episode on sites like Hulu.com to increase viewership and to make Chuck a trending topic on Twitter.
Many shows are creating variations based on the above concepts. However, it’s still experimental. While having an account for a particular TV show is a good step, it’s still the first step. Studios, producers, and on-camera personalities should work together to develop an interactive experience that goes beyond prime time.
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