Reaching over 41 million viewers, last night’s Academy Awards was the highest rated awards show in the past 5 years. This was also the year where interactive and digital media played a significant role.
- ABC’s www.oscars.com had more than 10 features surrounding the awards, ranging from games to behind-the-scenes access.
- Associated Press, in partnership with Livestream, live-broadcast ‘Oscars Red Carpet,‘ reaching more than 100,000 viewers.
- CNN also live-streamed the red-carpet on www.cnn.com.
- Nearly all the trending topics on Twitter were related to the Academy Awards.
Even in a year where content companies and distributors are reeling from the economic downturn, the audience numbers have remained high across the board. Earlier this year, the Superbowl was the “most watched program in television history.”
As numbers continue to rise across media properties, it’s clear that digital media compliments traditional media properties and does not cannibalize it.
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