TV Playbook: 2010

by Aanarav Sareen on October 25, 2010


Over the past 5 years, media has changed at a pace is that is both thrilling and frightening. A few years ago, touch screens were a fantasy. Apple was still a computer company. Google was just a search company. Hulu was just a word that people made fun of.

Today, running a media property is more than content and advertising. Technology is not just a privilege. It is a necessity. However, changing companies the size of broadcast and cable networks is not an easy task. It requires a complete re-haul.

Over the next week, we’ll focus on the four core aspects of running a large scale content business in 2010. These four categories are: content (and cost of acquisition), monetization solutions (advertising and integration), web platforms (user engagement and social media) and technology (television, IPTV and mobile).

Related Posts:

Digital Media Business is published daily. To get the latest posts, subscribe via RSS, follow us on Twitter, or subscribe to our newsletter.

Previous post:

Next post:

Copyright © 2009-2010, AS Productions LLC. All rights reserved.