Yesterday, I posted a story about how Old Spice is using YouTube and other social media platforms to spread its message. Within a day, the company has created hundreds of videos.
The company, along with Wieden + Kennedy has successfully delivered a viral campaign — one of very few in the social media space. The campaign is effective, it’s well connected and most importantly, fun.
Campaign summary:
The company is creating content through Wieden + Kennedy. But, content alone doesn’t do anything. After creating the initial content, they reached out to some high profile individuals with personalized responses. They used these individuals to spread their message to a much broader audience. While it’s not certain when the company updated it’s online portal — www.oldspice.com, the site is put together very well. You can select products, their variations and can be directed to retail and online stores that are carrying that exact combination. For a brand as old as Old Spice and for a company the size of Proctor & Gamble, this is impressive.
Here’s hoping that more companies adapt an overall media approach towards their products and brands.
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