Over the next 5 days, we’ll be publishing articles that help you produce online video more effectively. Realizing that most independent content creators don’t have a large budget, we’ll cap off our expenses at $5,000. Read the entire series — image, sound, editing, distribution and promotion.
Producing high-quality video for the web is a necessity and a reality. Most sponsors and advertisers will not associate with a show if it has poor production values. In part one of this series, we’ll focus on how to capture the best image from inexpensive solutions. Most of these solutions are recommendations and not necessities. If you prefer alternative tools, please feel free to use them.
- Camera: In the past 2 years, companies like Canon and Nikon have introduced video capable DSLRs. When used correctly, these cameras produce images that often times rival $10,000 prosumer video cameras. While the primary purpose of DSLRs is to take great images, these cameras are extremely capable of shooting high-quality video. Canon’s latest DSLR, the T2i/550D is a stellar camera and produces fantastic results. Since it is a DSLR camera, you should familiarize yourself with 4 technical photography terms — Shutter Speed, F Stop, ISO and Exposure. These terms will help you produce better video. Furthermore, since the camera produces very large files, you also need to have fast SDHC cards. SanDisk’s Extreme III line up is a good start. Purchase at-least 4 of these cards. Total cost with ket lens and cards = $950
- Lenses: Most pro photographers will tell you not to purchase a kit lens. For the most part, I agree. However, the lens that comes with the Canon T2i is a good lens and can offer a lot of flexibility if you’re just starting out. Unfortunately, it performs poorly in low light situations. One of Canon’s best lenses is the 50mm f/1.8. At less than $100, it is capable of taking images in low light. Another lens worth picking up is the Canon EF 35mm f/2. It also performs well in low-light and produces stunning images. At $300, it’s a good investment. Total cost for 2 lenses: $400
- Tripod: An audience does not like shaky images. Therefore, you should invest in a good tripod. While tripods range in prices and quality, the one that I recommend is the Manfrotto 190XPROB. Combine that with the Manfrotto 496RC2 tripod head and you have a good start. Please note that this tripod combination is best for static shots, without panning. If you’re looking to do a lot of motion shots, purchase a video tripod head. Total cost for this combination: $250
- Lighting: Good lighting is the industry’s best kept secret. Without good lighting, even the most expensive cameras can’t perform. Depending on the type of video you’re creating, I suggest picking up 2 Lowel Pro-lights. At $125, they’re a good investment. Total cost for 2 lights and 2 bulbs: $350
Total cost: $1950
Once you have acquired or rented the above gear, take some time and practice your shots. Shooting with new gear and with little experience is not suggested. In the next post, we’ll highlight how to capture high-quality audio for your online videos.
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