Last night, NBC premiered the 3rd season of Chuck. While the episodes were mediocre, one of the strongest portions on the show was the integrated advertising. The following commercial aired immediately after the first segment. The ad used 3 of Chuck’s characters, which prevented fast-forwards on DVRs.
Is this the future of advertising? Maybe. While I’m not interested in a new car, I’m certainly interested in the characters. This ad also seems to have a stronger brand-recall than most other TV ads.
